Media PartnersPerformance marketing agency
Free attribution auditFree audit

Performance marketing · Austin, TX

Know which ads actually make you money.

Ad platforms grade their own homework. We check your attribution against your CRM, build the logic that connects them, and then scale the campaigns that bring in real revenue.

How we work
Meta & Google AdsCRM & offline conversionsWhite label for agencies

Get a free attribution audit

See how many of your reported conversions are real. We reply within one business day.

No contracts. No spam. We review your setup before the call.

The attribution check

What your ad platforms don't tell you

Meta, Google and TikTok each count the same customer as their own win. We match every reported conversion to a real record in your CRM, so you can see which channels are actually paying back.

Get yours free
Attribution checkLast 30 days
ChannelReportedIn CRMGap
Meta Ads412268−35%
Google Search196181−8%
Performance Max238121−49%
TikTok Ads8744−49%
Conversions with no matching CRM record
319
Example data. Your audit runs on your own ad accounts and CRM.

What we do

Four steps from wasted spend to predictable growth

Most agencies start by launching ads. We start by finding out what your current ads are really producing, then fix the data before we spend more.

01

Attribution audit

We compare what Meta, Google and TikTok claim against what actually lands in your CRM and bank account.

  • Pixel, CAPI & GA4 review
  • UTM and source hygiene
  • Duplicate and junk lead check
  • Platform vs CRM gap report
02

Business logic building

We turn how you really sell into rules your systems follow: what counts as a qualified lead, who gets it, and what happens next.

  • Lead scoring & qualification
  • Routing and speed-to-lead rules
  • Lifecycle stages & definitions
  • Offline conversion events
03

CRM growth

Leads you already paid for are your cheapest revenue. We build the follow-up that turns them into customers.

  • HubSpot, Salesforce, GoHighLevel
  • SMS, email & WhatsApp nurture
  • Re-engagement of old leads
  • Pipeline dashboards
04

Performance marketing

With clean data feeding the algorithms, we scale paid media against the numbers your finance team trusts.

  • Meta, Google, YouTube, TikTok
  • Creative testing system
  • Landing pages that qualify
  • Budget pacing to CAC & ROAS

Business logic

The system between the click and the closed deal

Every lead follows the same path. We write the rules at each step, and send the outcome back to the ad platforms so they learn to find more buyers, not more form fills.

Capture

Ad click & form

  • UTMs + click IDs
  • gclid · fbclid · ttclid
  • Hidden source fields
Qualify

Scoring rules

  • Budget, timeline, location
  • Duplicate check
  • Spam filter
Route

Right rep, fast

  • Round-robin or territory
  • 5-minute SLA alert
  • Auto first text
Nurture

CRM lifecycle

  • Stage definitions
  • Follow-up sequences
  • No-show recovery
Close

Revenue recorded

  • Deal value & date
  • Closed-won reason
  • Source kept intact
Feedback loopQualified, booked and closed events go back to Meta CAPI and Google offline conversions, so bidding optimises for revenue.

Tools

We work inside the stack you already use

No forced migrations. We connect and clean up the tools you have, and recommend changes only when they pay for themselves.

Paid media

Meta AdsGoogle AdsYouTubeTikTok AdsLinkedIn AdsMicrosoft Ads

CRM & automation

HubSpotSalesforceGoHighLevelZapierMakeTwilio

Tracking & reporting

GA4Google Tag ManagerServer-side taggingLooker StudioMeta CAPIShopify

Who we work with

Businesses where the sale happens after the lead

If someone on your team has to call, quote, book or close, the numbers inside Ads Manager are only half the story. That's where we help most.

Home services

Cost per booked estimate

Roofing, HVAC, solar and remodeling companies running local lead generation.

Real estate

Cost per showing

Developers, brokerages and new communities judged on tours, not form fills.

Healthcare & med spa

Cost per consult

Clinics and aesthetic practices with appointment funnels and show-rate goals.

E-commerce

Blended ROAS · CAC

Shopify brands scaling paid social and search on accurate purchase data.

Education

Cost per enrollment

Programs and course providers with long consideration windows.

B2B services

Cost per SQL

Service firms and SaaS teams that need pipeline, not just MQLs.

Hidden on live site

Clients & results

Brands we've helped grow

A few of the businesses we've worked with, and what changed once their tracking, logic and campaigns were working together.

Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Home services

[Client name], roofing company in [City, State]

Challenge
[Leads were coming in but few turned into booked estimates.]
What we did
[Rebuilt tracking, added lead scoring, synced booked jobs back to Meta.]
+00%Booked estimates
−00%Cost per estimate
Real estate

[Client name], residential developer

Challenge
[High lead volume with low site visits.]
What we did
[CRM stages, WhatsApp nurture, campaigns optimised to visits.]
+00%Site visits
−00%Cost per visit
E-commerce

[Client name], Shopify brand

Challenge
[Platform ROAS looked strong but profit didn't move.]
What we did
[Server-side tracking, blended ROAS reporting, creative testing.]
0.0xBlended ROAS
−00%CAC

[Client testimonial goes here. One or two sentences about what changed after working with 118 Media Partners.]

[Name], [Role] at [Company]
Hidden on live site
Founder photo

About us

Marketers who've sat on the sales side of the funnel

118 Media Partners started with a simple frustration: ad dashboards said campaigns were working while sales teams said the leads were junk. Both were partly right, and nobody was connecting the two.

We've spent [6+] years running performance marketing across real estate, healthcare, education and e-commerce, building the tracking, CRM logic and campaigns that tie ad spend to revenue. Today we bring that same approach to US businesses and to agencies who need a reliable performance team behind them.

[Founder name]Founder & Head of Performance
6+Years in performance marketing
$0MAd spend managed
00Brands and agencies served
0Industries with deep experience

Revenue over vanity metrics

We report on booked jobs, visits and sales, not just clicks and leads.

Nothing hidden

You own every ad account, pixel and dashboard. We work inside them.

Fix the data first

We don't scale budget on numbers we can't verify in your CRM.

For agencies

Your brand on the front. Our team behind it.

We run paid media, tracking and CRM builds under your agency's name, so you can take on more clients without hiring a full performance team.

Talk white label
  • Fully unbranded deliveryReports, decks and docs in your branding
  • Works in your time zoneOverlap with US business hours for calls and reviews
  • Flexible scopeSingle accounts, overflow work or full fulfilment

Getting started

Your first 30 days

You see the audit and the plan before we change a single campaign.

  1. Days 1–5

    Audit

    Access to ad accounts, analytics and CRM. We deliver the attribution gap report.

  2. Days 6–12

    Rebuild the logic

    Agree lead definitions and stages, then fix tracking and offline conversions.

  3. Days 13–20

    Relaunch

    Restructure campaigns and launch new creative against the right conversion events.

  4. Days 21–30

    Report & scale

    First revenue-based report and a 90-day plan with budget targets.

FAQ

Questions we hear first

What is an attribution audit?

We compare the conversions each ad platform reports with the leads and sales recorded in your CRM. The report shows where platforms over-count, where tracking breaks, and which campaigns really drive revenue.

Do we need to change our CRM?

Usually not. We work with HubSpot, Salesforce, GoHighLevel and most CRMs that support custom fields and webhooks.

What ad spend do you work with?

Most clients spend between $5,000 and $150,000 a month. Below that, the audit alone is often the best first step.

Is there a long-term contract?

No. The first 30 days are a fixed scope. After that we work month to month.

How does white label pricing work?

We quote per account or per project, and you set your own retail price to your client.

Free attribution audit

Find out what your ads are really producing.

Tell us a little about your setup. We'll reply within one business day to schedule a 30-minute review call.

info@118mediapartners.com Austin, Texas · Serving clients across the US